The Streets of Barangaroo
Creative Lead / Good Food Events
"New Flavours" was an exclusive culinary activation designed to bring a fresh wave of energy and flavour to the Streets of Barangaroo. Billed as a rare convergence of culinary talent at One Sydney Harbour, the campaign centered around unique, one-night-only dining collaborations. The visual strategy focused on crafting a premium narrative that promised guests an unforgettable, high-end experience.
The Brief: Develop a vibrant and sophisticated visual identity for a series of high-profile dining pop-ups, featuring acclaimed chefs like Ben Williamson and internet sensation Brendan Pang.
The Challenge: Capture the high-end exclusivity of these ephemeral, one-night-only dining experiences while reflecting the distinct, dynamic personalities of individual heavyweights within a cohesive overarching event brand.
The Solution: I engineered a strategic visual identity that balanced bold, high-energy creative with premium execution across all marketing touch points. By developing a flexible design framework, I successfully showcased the unique flair of each chef from fine dining to street food-inspired concepts while maintaining a unified aesthetic for the Barangaroo district. The resulting collateral made the limited-run events feel urgent, vibrant, and completely unmissable, driving strong engagement and positioning the activation as a premier cultural milestone.
