Celebrating the dynamic culinary scene at The Streets of Barangaroo, this activation brought together high-profile chef collaborations, featuring Waterman’s Lobster Co. x Agnes and Annamese x Brendan Pang. The event showcased exclusive, limited-edition menus and pop-up dining experiences along the waterfront, celebrating innovation and global flavors from some of Australia’s top culinary talent.

To mark the arrival of new culinary experiences I designed a comprehensive, multi-channel creative suite that captured the precinct’s vibrant and modern lifestyle energy. Bridging the gap between an immersive physical precinct activation and an expansive digital network, I developed a unified design system that scaled seamlessly across every touchpoint. In person, I crafted tactile event collateral including bespoke food packaging and high-impact precinct signage to elevate the guest experience. Online, I extended the campaign’s reach across digital ecosystems through targeted digital banners, print media, and engaging social assets, resulting in strong engagement and widespread media coverage.