Cupra: Dark Mode

I designed and executed the multi channel creative for a premium brand partnership between the automotive brand CUPRA and Good Food Events. The goal was to bridge the gap between an immersive, physical brand activation and nine.com.au's expansive digital network, using dynamic visuals to engage food and automotive enthusiasts alike.

The Brief: Deliver a comprehensive suite of cross platform assets that seamlessly translate CUPRA’s bold, high performance brand identity into a premium culinary event experience.

The Challenge: Maintain cohesive, high impact branding across vastly different mediums, balancing the tactile requirements of physical event styling with the visual demands of digital advertising.

The Solution: I developed a unified design system that scaled effortlessly from real world event details to major digital touch points. For the physical activation, I crafted collateral, including custom food wrappers and name tags, to elevate the guest experience. Simultaneously, I designed high visibility website banners, press ads, and targeted social media campaigns that extended the event's reach online, effectively amplifying the partnership across Nine's digital ecosystem.