To celebrate the launch of CUPRA’s newest car “The Formentor”, CUPRA needed a multi-channel creative suite, which conveys their high energy modern approach to not only marketing but the automotive industry. Simply bridging the gap between an immersive physical activation whilst utilising Good Food’s expansive digital network.

To translate CUPRA’s bold, high-performance identity into a premium culinary experience, I developed a unified design system that scaled effortlessly across every touchpoint. In person, I crafted tactile collateral including custom food wrappers and event signage to elevate the guest experience. Online, I extended the activation's reach across Nine’s ecosystem through high-visibility digital banners, press ads, and targeted social media assets. The activation garnered widespread media attention, with features in celebrating CUPRA’s past and future.