Love Island Australia
Creative Lead / Nine Network
I led the creation of the primary key art and established the core visual aesthetic for the 2025 season (Season 7) of Love Island Australia. Recognising the show as a massive cultural moment for young Australians, the campaign required a premium, fun visual strategy that seamlessly integrated across entertainment, commercial partnerships, and digital growth.
The Brief: Establish a polished, cohesive aesthetic for Season 7 across all major print, digital, and commercial platforms, ensuring a premium brand presence from the initial photoshoot to the final broadcast.
The Challenge: Maintain absolute visual continuity across vastly different digital and physical formats while seamlessly bridging the show's core branding with commercial integrations.
The Solution: I was deeply involved in the entire creative pipeline, overseeing photographic retouching and image manipulation from the studio shoot to final delivery. I developed a unified visual strategy that scaled across the entire 9Now ecosystem including homepage takeovers, hero banners, and custom show thumbnails. Furthermore, I designed targeted social media tiles and successfully executed key commercial integrations, such as crafting custom co branded social assets for Subway that bridged the partner’s identity with Love Island’s vibrant Instagram presence.
