Recognising Love Island Australia as a massive cultural moment for young Australians, I led the creation of the primary key art and established the core visual aesthetic for Season 7. I was deeply involved across the entire creative pipeline, overseeing photographic retouching and image manipulation from the initial studio shoot through to final delivery to ensure a premium, vibrant brand presence.

This unified visual strategy was scaled seamlessly across the entire 9Now ecosystem, including homepage takeovers, hero banners, and custom thumbnails. As well as high impact social media assets. Additionally, I executed key commercial integrations, such as crafting custom co-branded assets for partners like Subway, perfectly bridging their brand identity with the show's signature style.