NRLW on Nine

As the creative lead, I headed the visual identity for Nine's NRLW coverage, bringing the vibrant energy and growth of the league to life across a multi platform campaign. This project was a career defining opportunity to drive a powerful shift in sports representation, establishing the same elite design standards for the women's league as the men's.

The Brief: Develop a bold, colourful visual identity under the tagline “Your Home of NRLW on Nine,” creating a consistent brand presence across print, social media, publicity channels, and the 9Now streaming platform.

The Challenge: Capture the unique energy and excitement of the growing women's league while engineering a flexible design system that could organically shift across major calendar milestones, including the Telstra Premiership, Magic Round, and the Grand Final.

The Solution: I designed a dynamic, high visibility visual framework that celebrated the league's momentum and resonated with sports fans nationwide. By creating adaptable graphic elements and premium layouts, the identity seamlessly scaled across digital streaming interfaces, print assets, and social platforms. The final creative successfully mirrored the high class production value of the men's NRL, establishing a premium, cohesive, and deeply meaningful look and feel for the entire NRLW season.