As a female creative and lifelong sports fan, this project was deeply personal, a chance to elevate women’s sport with the world-class representation it deserves. Being the creative lead, I headed the visual identity for Nine's NRLW coverage, bringing the vibrant energy of the league to life across a multi-platform campaign. This project was an opportunity to drive a powerful shift in sports representation, establishing the same elite design standards for the women's league as the men's.

Under the tagline “Your Home of NRLW on Nine,” I developed a dynamic, high visibility visual framework designed to scale flexibly across major calendar milestones, including the Telstra Premiership, Magic Round, and the Grand Final. By creating adaptable graphic, motion elements and premium layouts, the identity scaled seamlessly across print assets, social platforms, publicity channels, and digital streaming interfaces on 9Now delivering a cohesive, high-impact aesthetic for the entire season.