2024 Paris Olympics

As part of Nine's multimedia team, I played a key role in shaping the visual identity for the Paris 2024 Olympic Games. This complex, high-visibility campaign required a unified creative direction across Nine's multi-platform ecosystem, bridging the gap between traditional broadcasting, digital streaming, and major print publications.

The Brief: Shape the visual identity for the Paris 2024 Olympic Games across Nine’s multi-platform ecosystem, bringing the scale of the event to life across Channel 9, 9Now, and Stan.

The Challenge: Establish a cohesive design language under intense, fast paced deadlines that balanced the high octane energy of individual athletes with the collective spirit of the Games.

The Solution: Working within the multimedia team, I executed an integrated visual strategy across print, digital, streaming, and experiential touch points. My contributions included designing full scale stream interfaces for 9Now, crafting high visibility social media assets, and developing daily Olympic schedules for The Sydney Morning Herald. Additionally, I delivered branding for major publicity events, ensuring a seamless, high energy brand experience across Nine's entire ecosystem.