Recognising Travel Guides as a massive, feel-good hit for Australian audiences, I led the creation of the primary key art and established the core visual aesthetic for the season. My role spanned the entire creative pipeline, overseeing photographic retouching and image manipulation from the initial cast studio shoots through to final delivery, ensuring a premium, adventurous, and vibrant brand presence.

This unified visual strategy was scaled seamlessly across the entire 9Now ecosystem, including homepage takeovers, hero banners, custom thumbnails, and high-impact social media assets. Perfectly bridging their brand identity with the show’s signature comedic and travel-ready style.